Three ways to sharpen your product

For founders navigating ambiguity, growth, a reset, or high-stakes product decisions.

01_Product/Design Leadership / 1–5 days per week, 3+ month

Best for—‍

Seed to Series B
Teams needing senior leadership but not full-time

What I do—‍

Set clear product strategy and prioritised roadmap
Create alignment between founders, product, and engineering
Establish strong discovery and decision-making discipline
Raise the bar on design quality and product thinking
Build and mentor a high-performing product team

Outcomes—‍

Clear strategic direction the team can execute against
Ability to ship fast with confidence
A compelling product story for investors and customers

02_Product Sprint / 2–4 weeks

Best for—‍

Pre-seed validation
New feature or product direction
Teams needing faster design to build cycles

What I do—‍

Frame the problem and define success criteria
Map critical user journeys and key friction points
Use AI workflows to explore, prototype, and iterate quickly
Turn direction into high fidelity product design
Hand off developer ready front-end experiences

Outcomes—‍

A clearer product direction
Rapid prototypes to test and align around
High fidelity prototypes that are the developer hand off

03_Brand Reset / ~4 weeks

Best for—‍

Teams post-fundraise who need sharper positioning
Technical teams with a strong product but neglected brand
Startups with stalled growth and unclear differentiation

What I do—‍

Audit positioning, narrative, and market context
Map competitive landscape and identify differentiation gaps
Redefine core story, value proposition, messaging & tone
Translate strategy into clear brand direction
Oversee or produce core brand assets

Outcomes—‍

A sharp, differentiated market position
A cohesive brand system across touchpoints
Messaging that aligns mission, product, and growth
Clear brand guidelines and core assets