Tusky was born from a strategic investment and a mandate to become the Walrus ecosystem’s “decentralized Dropbox”.
With a 2-month deadline, switching from B2B to B2C, every feature had to fight its way in. We had to strip out the features that wouldn’t have value in a B2C context and eliminate anything that wouldn't be essential for delivering the core experience.
We evolved and updated the core design system from Akord, ensuring we could rebuild layouts quickly and consistently.
We launched on time with an ‘Early Supporter’ campaign that resulted in 200k signups, 25k subscriptions and over $300k revenue.
The unexpected scale of the early adoption forced us to continue a rapid pace, shipping features every week as we continued to improve the core experience around uploading and sharing data.
We evolved our subscription model to include transaction and bandwidth limitations to ensure we captured value from all the ways data could be stored and shared.
Using open source LLMs, we built a RAG pipeline so large private datasets could be used as context.
A consistent request from users was the need for a mobile app.
We used a character-driven identity to build an emotional connection in a highly technical context.
The Tusky character evolved with multiple expressions and enabled us to quickly create engaging animations and marketing assets.
In less than 18 months we had seen over 500k signups and 30k MAUs.
At the same time we saw enterprise use cases emerging organically as Tusky was adopted by major web3 IPs and protocols along with web3 enterprise clients: ONE Championship, Unchained Podcast, Claynosaurz, Humanity Protocol, Eli Roth’s The Horror Section, Pudgy Penguins, and Plume Network.
Tusky's technology and IP was acquired in 2025 to be reorientated to enterprise use cases.
